Rani PS is an art director and illustrator based in Purwokerto, Indonesia — and the founder of FRRF Studio.
Why FRRF exists
Most visual problems aren’t drawing problems. They’re clarity problems. A festival has too many things happening to fit on one poster. A brand has a message nobody in the room can summarise. A cultural event has meaning that doesn’t survive translation into a logo.
FRRF Studio exists to solve that first: understand what needs to be said, then find the simplest visual that says it. The drawing comes after the thinking — not instead of it.
How I work
- Simplify first. If it can’t be explained in one sentence, the drawing won’t fix it.
- Draw by hand. Sketches, studies, then final artwork. Every line is made by a person.
- Show the process. Clients see the thinking, not just the finished picture.
Background
Work spans cultural festivals, music events, art exhibitions, and brand identities across Indonesia. Selected projects are documented on Behance.
Available for
Brand identity, key visuals, event branding, illustration, and comic commissions. Open to freelance projects and collaborations worldwide.