Art Hey 6: Alir — Festival Key Visual
One illustration cut into nine scenes — because the venue needed to be shown, not described.
- Client
- Art Hey 6: Alir
- Year
- 2026
- Location
- Indonesia
- Deliverables
- Key visual, Social media assets, Event guide, Promotional teasers
The key visual for Art Hey 6: Alir, drawn in a search-and-find style modelled on the festival’s real venue — an alternative art space under a bridge. Thirteen hidden easter eggs, nine modular crops, one world.
Art Hey is an annual visual art festival held in an unusual venue: an alternative art space under a bridge. Describing that in text doesn't work — any sentence makes it sound like an odd, possibly grim location. The identity had to make the place feel like somewhere you'd want to spend a day.
The venue wasn't a limitation, it was the entire argument. An art space under a bridge is grassroots, accessible, and slightly chaotic — which is exactly the festival's spirit. Instead of hiding the setting, the illustration should celebrate it, and let the audience explore it the way they would explore the real place.
A search-and-find (wimmelbilder) illustration of the venue, with the layout closely mapped to the real space. Thirteen hidden easter eggs referencing Indonesian art figures and pop culture invite people to look closer. Critically, the illustration was built modularly: cut into nine sections, each crop works as a standalone scene for a social post or event guide entry.
One asset that serves as the main key visual, the social media system, the event guide, and the teaser campaign — while making the venue itself legible.
Making a modular illustration that still reads as one coherent world. Each of the nine crops had to have its own focal point and story, without breaking the whole. That meant composing backwards: designing the crops first, then finding the composition that held them together.